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Our 
Mission

Mission

Through the game of basketball, The Whitfield Basketball Academy is dedicated to helping student-athletes reach their full potential on and off the court. Our mission is to develop athletic skills and foster a positive, supportive environment that emphasizes the importance of academics, physical fitness, and character development. 

We believe that success in basketball goes hand in hand with personal growth, and we are committed to recognizing and celebrating each player's hard work, achievements, and team spirit. Our program is designed to help student-athletes build confidence, self-esteem, and sportsmanship while mastering the fundamentals of basketball at a competitive level. Beyond developing strong basketball players, we focus on preparing our athletes for the future, whether that means playing at the collegiate level or advancing their careers beyond high school sports.

Our Values

Code Of Conduct

Our Code of Conduct serves as a guiding framework to cultivate a positive, safe, and inclusive environment for all student-athletes.
By upholding these standards, Whitfield Basketball Academy is committed to living our core values and fostering a culture rooted in respect, integrity, and sportsmanship. Through this commitment, we ensure a meaningful, rewarding, and positive experience for everyone involved.

Student-Athlete

  • Always demonstrate good sportsmanship, respect, and fair play both on and off the court.

  • Control what you can control, don't let things get to you and think of what's important in the moment. 

  • Any form of verbal or physical abuse towards officials, teammates, or opponents will not be tolerated. Such acts will result in suspention ot dismissal. 

Parents / Guardians 

  • Be encouraging of your child's efforts and growth, rather than focusing on the winning and losing.

  • Do not criticize a child for making mistakes or losing. Mistakes and losing will  happen sometimes. So instead, provide positive support and encouragement. 

  • ​Please refrain from arguing with or yelling at officials. If you have concerns, speak with the coaches, who may address them after competition. 

  • In order to maintain clear communication with players, please allow team coaches to handle all coaching responsibilities during the game. Address any coaching concerns respectfully after the day concludes. 

  • Show appreciation for coaches, officials, and administrators. If it was not for them our student-athletes would not have these opportunities

Coaches

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  • Prioritize sportsmanship, teamwork, and skill development over winning.

  • Demonstrate control, professionalism, and respect for all involved in the sport, including players, officials, opponents, administrators, parents, and spectators. Encourage your players to do the same.

  • Maintain respectful communication with officials. If a disagreement arises, address it respectfully with the Head Referee after the competition.

  • Teach and uphold the rules and the spirit of the game, ensuring players do the same.

  • Foster a positive and supportive team environment where all players feel valued and encouraged.

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